Matt has resided in Austin, Texas, for over 25 years. He grew up in Baton Rouge, Louisiana, and moved to Austin to earn his degree in Music Performance from the University of Texas. Before entering the Financial Services industry, Matt worked in fundraising and helped raise hundreds of thousands of dollars for non-profit performing arts organizations.
Matt was drawn to the financial services industry because it appealed to his traditional family and financial independence values while offering the freedom to run his own business. He founded Williams Wealth Strategies (now WWS Financial LLC) in 2007 and quickly realized he could apply the creativity he cultivated throughout 30 years as a musician to his financial career. “Composing” a truly customized financial solution appropriate for a client’s specific assets and financial objectives requires as much artistry as it does science.
Matt lives in Central/Northwest Austin with his wife, daughter, son, and their two current rescue pets, one dog and one cat.
At the heart of his work is a deep commitment to helping families build lasting financial security and create meaningful legacy plans that ensure their values and wealth are passed on for generations to come.
Clients choose to work with Chris because of his ability to simplify the complex, his emphasis on building lifelong relationships and his unwavering focus on helping them make confident, informed financial decisions. With clients across the country, Chris is proud to serve as a trusted partner to individuals navigating everything from starting a college fund to planning a multi-generational estate.
Chris’s passion for financial planning was born from a desire to help others avoid the confusion and uncertainty he saw many families face growing up. Today, he channels that drive into building clear, strategic plans that support both immediate goals and long-term purpose.
In addition to his professional work, Chris has volunteered as a lacrosse coach, combining his love of sports with mentorship and community involvement. His background in education and athletics informs his collaborative, coaching-style approach to financial advising.
Jacob Freeman
SERVICE & OPERATIONS ASSOCIATE
Jacob Freeman is a Service and Operations Associate here at WWS Financial LLC, where he supports the firm’s mission of delivering thoughtful, customized financial planning solutions and building long-term, trusted client relationships. With over five years of experience in client-facing roles across finance, mortgage, real estate, and automotive industries, Jacob brings a service-first mindset and strong operational discipline to every interaction.
Jacob is currently working toward completing his industry licensing and is a MBA candidate with a finance concentration at Louisiana State University in Shreveport, continuing to deepen his technical knowledge and strategic understanding of financial services. He holds a Bachelor of Science in Criminology & Criminal Justice from the University of La Verne, an academic background that uniquely shaped his approach to client service and operations. Through his studies, Jacob developed a strong foundation in analytical thinking, risk assessment, regulatory awareness, and ethical decision-making—skills that translate directly into maintaining precision, compliance, and trust within a financial advisory environment.
Jacob was drawn to the financial services industry by its blend of structure, problem-solving, and long-term impact. He is especially motivated by WWS Financial’s commitment to creating innovative, tailored strategies that align with each client’s unique goals, assets, and values. His passion lies in helping the firm execute on its vision of delivering high-touch, customized planning while supporting scalable growth through strong operational excellence.
Known for his professionalism, responsiveness, and attention to detail, Jacob plays a key role in ensuring that client experiences are seamless behind the scenes—allowing advisors to focus on strategy, relationships, and outcomes.
Outside of work, Jacob enjoys exploring Austin’s dining scene with his fiance, staying active in the gym, and expressing his creative side through building detailed freshwater aquascapes—an interest that reflects his appreciation for balance, patience, and thoughtful design.
Looking ahead, Jacob envisions growing alongside WWS Financial over the next decade—expanding his responsibilities, contributing to exponential firm growth, and helping the firm positively impact more individuals, businesses and families than ever before.
Matt's Education and Designations
Matt's Affiliations
Speaking Engagements
Community Involvement
Ten Fun Facts
*Matt is a Nautilus Member Agent. The Nautilus Group® is a service of New York Life Insurance Company.
Matt holds the following licenses: FINRA Series 7, 6, 63, & 65 and Group One General Lines, Life, Health, and Disability.
